February 17, 2026
It's Better Because It's Worse.
Philosophical essay on why people buy impractical classic vehicles (Land Rovers, Defenders, G-Wagens, etc.) despite being objectively worse than modern alternatives. Core brand thesis.
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February 17, 2026
Philosophical essay on why people buy impractical classic vehicles (Land Rovers, Defenders, G-Wagens, etc.) despite being objectively worse than modern alternatives. Core brand thesis.